Winning Culture

I completely agree with Rosabeth Moss Kanter's closing statement in her blog posting In a Recession, Put Everyone in Marketing. In it she says,

"Challenging times divide winners from losers. Winners survive because they never forget the important enduring truth: High quality products and services are created by engaged employees who know and care about customers."

The winners also know how to create a culture of getting the best out of their people. In this kind of culture, employees feel valued and respected. They feel empowered to make decisions. They will go out of their way to "do whatever it takes to delight the customer". There's a mutual respect between the employer and employee.

Everyone wins in this type of culture...customers, employees, and the employer.